STRONGER TOGETHER
The Power of Community in Hospitality
Campaign Week: 12 – 18 May 2025
WHY WE'RE RALLYING
Hospitality thrives on people looking after people. Our campaign this Mental Health Awareness Week “Stronger Together: The Power of Community in Hospitality” - celebrates connection, belonging, and having each other’s backs both on and off the pass. From chefs and bartenders to suppliers and owners, everyone is invited to join seven days of activities that prove a solid support network can transform wellbeing.
WAYS TO GET INVOLVED
COMMUNITY
CHECK-INS
WHAT: Tiny, daily moments where teammates ask,
“How are you really doing?”
DO IT:
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Download our End‑of‑Service Checklist and pin it by the staff exit.
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Snap a photo of your completed checklist or post‑shift reflections.
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Tag @theburntchefproject with #StrongerTogether & #BurntChefCheckIn.
TABLE FOR ONE, NEVER ALONE MEET-UPS
WHAT: Informal gatherings hosted by Burnt Chef ambassadors - coffee catch‑ups, seaside dips, woodland walks. Meet-ups will include conversation prompts, guest speakers, or personal story sharing to spark deeper connections.
JOIN:
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Watch our socials for dates near you.
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Tag event pics with #TableForOne #NeverAlone #StrongerTogether.
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Want to host? Email marketing@theburntchefproject.com for a starter pack.
SUPPORT. SERVE. SHINE. SOCIAL CHAIN
WHAT: A viral “Add Yours” story challenge thanking the unsung heroes who keep us going. Start the chain, tag your team, and share the love across your socials. Businesses are encouraged to spotlight their teams too!
HOW:
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On 12 May, tap our Instagram story’s ADD YOURS button.
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Post a photo or short reel, tag someone who’s had your back, and say thanks.
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They tag the next person - keeping the gratitude flowing.
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Use #SupportServeShine #StrongerTogether and tag @theburntchefproject.
STRONGER TOGETHER PODCAST
WHAT: A special Burnt Chef Journal podcast edition, featuring voices from our ambassador network. Hear real stories of connection, overcoming loneliness, and how community shapes mental health in hospitality.
HOW:
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Tune in via Spotify, Apple Podcasts, or our website.
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Share your favourite episodes and tag those who inspire you
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Use snippets from the episode to spark team conversations
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Got a story worth sharing? Let us know – we may feature you in a future episode.
VOICES OF HOSPITALITY – VIDEO SERIES
WHAT: Real stories. Real people. Real community. We're creating a video series showcasing short clips from across the industry, highlighting how support from colleagues, teams, and the wider hospitality network has helped people through tough times.
HOW:
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Send us a 30-60 second video to marketing@theburntchefproject.com or DM us on socials telling us about a time when your team or someone in the industry supported your mental health
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Share your clip on your own channels,🔗use the hashtag #strongertogether and tag us @theburntchefproject.
STAY
CONNECTED
Follow us on social media and sign up for updates to take part in this year’s campaign.
📱 Instagram / LinkedIn / Facebook: @theburntchefproject
📧 Contact: marketing@theburntchefproject.com
📩 Join our email list: here
Together, we can build a stronger, more connected hospitality community – because we are Stronger Together.
Together, we can build a healthier, more connected hospitality community - because we are Stronger Together.